Market Your Business With Instagram

Instagram is a great "free" tool that costs time and planning to successfully attract ideal followers and turn them into paying customers.

Use this guide to optimize your profile and implement an effective marketing strategy developed from experience.

Optimize Your Instagram Business Profile

The first step to create your Instagram Marketing Strategy is to optimize your profile. Don't overlook this step just because you are active on Instagram.. your profile must be optimized so your ideal customers can find you!

I believe every small business should have an Instagram business account even if you are not actively using Instagram to market your business.

Why? Because Instagram is super popular at the moment and I don't want you to miss a customer who expects to find you there! 

This video will teach you how to create an optimized Business account on Instagram.

Remember, you have to have a Facebook Business Page before you can open an Instagram Business Account.  Don't have one? No worries! There is a step in the Instagram app that allows you to set up your Facebook Business page while you are setting up your Instagram Business Account.

In the video I show you how to optimize your name so your account shows up in potential customer's IG search.

I also go over the optimal format for your bio. 

I recommend only including one website in the URL field of your Instagram profile- one at a time that is (you can change it daily if you would like- just make sure it is updated with the best place for a person to do business with you).

I mention in the video, however, that if you just have to have multiple URLs in your profile, https://linktr.ee/ is a great tool to allow you to do that.

If you do plan to use Instagram to market your business welcome to the club. I love Instagram and the relationships it has helped me build with my audience.  One of my favorite parts? Instagram Stories!

Instagram Marketing Strategy

Here is a comprehensive Instagram Strategy to follow that will help you attract ideal followers and turn them into raving customers.

Use Your Analytics to Create The Perfect Post

As of July, 2019 experts agree, based on the current alogorith, that a perfect Instagram post:

1. Beautiful and aesthetically pleasing photo, video or word slide

2. A caption that hooks the reader

3. Optimization (il.e a geotag, 28 hash tags, tag another account)

But the perfect post isn't the same for everyone. Why? Because we all have different business and different ideal customer avatars, or people who we would like to follow us.

We can use our "Instagram Insights" or analytics  to find out what our customers have liked in the past to help us know what to post in the future.

I created an excel spreadsheet so you can sort through your data (download below)

Find Out What Your Followers Want

Use this spread sheet to analyze your Instagram Analytics and Find Out What Your Customers Want. Follow video above for instructions.

How to Get Personal on Instagram Without Sharing to Much

The ideal Instagram Marketing Strategy includes at least 33% personal content. But personal does not mean you or your office team have to share their deepest secrects! Watch this video for tips on how to share on Instagram without giving away too much.

Create a Brand Movement on Instagram

Define Your Customer's Villan with the fill-in-the-blank I provide in this video to create a rally cry for your customer and create a brand movement

Ready to Post an Instagram Story?

Instagram Stories is the best social media tool available today to tell your followers a story and telling your followers a story is the best way to enroll them as a customer. So what are you waiting for? Click here to learn how to create a great Instagram Story.

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