My business partner Boo and I have been working with quite a few doctors on Instagram lately. But we realized as doctors were at various stages of implementing an Instagram marketing campaign, and something was holding them up. Sometimes they just weren't sure that it was smart to put their time or energy into Instagram, because they didn't have a handle on their entire marketing plan.
They knew that they also needed to focus on their website, but they weren't sure how much time they should invest in their website either.
So Boo and I put our heads together and did some research and created "Five-Step Simple Marketing Plan "for Private Practice Doctors." This five-part simple plan includes the following.
But that doesn't mean you can't do it. You can do hard things!
So Boo and I put our heads together and did some research and created "Five-Step Simple Marketing Plan "for Private Practice Doctors." This five-part simple plan includes the following.Now note that I said that this five-step plan was simple. But it's not necessarily easy.
But just because it's not easy, doesn't mean that it's not doable. Even if you're a sole practitioner and you don't have a big marketing budget, if you break down each of these five steps into baby steps, then you really can do them yourself.
Or if you understand the components of each step, you can better decide where you do want to place your marketing budget, right?
We're running into doctors that have some money to spend on marketing, they just aren't sure where to spend it.
So you guys, I want you to look at each of these five steps and decide where you need help, or where you need to focus your energy. And if you're not sure where to start, then start at the beginning.
1. identify your marketing objectives and goals and clarify your message accordingly.
2. Create a dynamic optimized for search-ability
OR optimize your website for profitability:
3. Collect and optimize patient testimonials.
4. Elevate your brand in the community. Instagram is one way to help you optimize your brand in the community see the Instagram videos suggested below.
5. Execute a strategic Instagram marketing campaign.