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Introducing

Create a  profitable, in-house, Instagram strategy  in just a few hours and take advantage of the world’s fastest growing patient lead machine 

Here are the only 3 things you need to know.

In our course you’ll learn:
  1. The A-Z  Blueprint to build and maintain your Instagram strategy
  2. How to build an entire Instagram campaign in as little as 1 hour.
  3. There’s no risk in enrolling  (We offer a money back guarantee).
 

The Details 

We are Meredith Kallaher and Boo Zamek, Instagram experts with more than 30 years of combined experience developing and executing marketing campaigns for local businesses, including private medical practices.

We have learned that Instagram is a critical component of any business's marketing plan - but it can only be done successfully if you have just the right strategy in place. We have created a step-by-step strategy that works, and it is our pleasure to share it with you!

With our framework, you will create and implement a profitable, sustainable Instagram campaign from A-to-Z, that is customized for growing your private practice. You will learn how to build your plan, how to measure the results, and how to manage your Instagram campaign long-term.

Instagram Strategy for Busy Doctors is the only program of its kind that…

1. Is customized for a private medical practice to implement and manage, using the resources they already have in place.

2. Is dialed down to only the necessary information and user-friendly technology (we promise!) needed to implement a marketing campaign for a private medical practice.

3. Is designed for small and medium-size practices, so that either the doctor can manage the entire campaign him/herself in about 30 minutes per day plus one work session of about 3 hours per month, or the doctor can delegate the monthly/daily work to a team member or even a freelancer.

4. Is much less expensive than the thousands of dollars per month that an outside marketing agency would charge to manage a social media campaign.

5. Is designed to actually attract new patients. It really works!

Here's how we'll help you get there...

The Team for Our Framework

Who, at your practice should complete this course?

Our course structure is broken down into 3 roles: the Doctor, the Strategist, and the Integrator. These roles can be executed by 1 team member, by 2 team members, or by 3 separate team members.

Who you assign to each role is up to you.

In the course we teach these roles to 3 separate people.

This makes it easy for you to assign responsibilities and structure your team.

The doctor should plan to spend 1-2 hours per month on his/her Instagram campaign. This should take place on a consistent day and at a consistent time each month.

The strategist should never be a new hire! This is someone who is close
to the doctor, who knows the practice well. This is the person who, when the practice closes, turns off the lights and closes the door.


The Integrator will spend one planning session of about 1-2 hours per month, then 45 minutes to 1 hour each work day implementing and executing the Instagram strategy we teach.


You will be amazed at how quickly and easily Instagram becomes a seamless and natural part of the fabric of your practice.

What is Inside the Course?

Instagram Strategy for Buy Doctors

Module 1

Develop the Pillars of Your Successful Instagram Marketing Campaign

This first module is all about laying the foundation for a successful marketing campaign – beyond just Instagram. We’re going to go over your ideal customer avatar, your brand guide and the latest and user-friendly tools to use for Instagram success. These marketing pillars will help you in all of your marketing! 

Module Highlights:

  • Develop your Ideal Customer Avatar (ICA) which will make creating content so much easier and will fast track your marketing results.
  • Create your brand guide. A brand guide is a document that includes all of the items you need to stay consistent and on point in all of your marketing. It is a reference document – this means you use it for reference any time you are creating anything that has to do with Marketing. 
  • Assemble your toolbox: gather all of the latest and user-friendly tools your team will use in order to maintain a cohesive Instagram campaign. 
Module 2

Build a Profitable Customized Instagram Implementation Plan

Develop a profitable Instagram Strategy and implementation plan specific to your practice.

Module Highlights:

  • Optimize your Instagram business account profile so (1) your new Instagram followers know exactly how to book an appointment with you, and (2) potential followers find you before they find any of your competitors.
  • Develop your Instagram posting plan so your team knows who is supposed to do what, when.
  • Develop your "Big 5". This means the 5 specific content topics you will feature in all of your Instagram posts, which will attract the right new followers and inspire your growing number of Instagram fans to become patients.
Module 3

The Strategist's Monthly Work Day

We are big believers in planning, because planning saves time. And we all know that time is a very precious commodity. In these planning sessions you will create, organize and execute all of your social media and email content for the entire month. 

Module Highlights:

  • Learn how to review your Instagram results for the previous 30 days, each month. The learnings you get from analyzing your Instagram analytics are powerful tools to  strategize for the future and adjust your Instagram plan. You will learn how to use these results to create an Instagram following that mirrors your ideal customers, grow your follower count and increase your engagement.

  • Learn how to easily collect and edit the right photos that your followers will adore,  to use in your Instagram posts.

  • Learn how to write captions that are consistent with your content strategy that round out the story told by the image in each of your photo posts for a month, without writer's block.

  • You will learn the best place to source 'fresh' quotes for your Instagram posts that will resonate with your ideal customers and patients.
Module 4

Integrator's Monthly Planning Day

Learn how you will utilize a 2-3 hour "Integrator Planning Day" to optimize, review and schedule all of the Instagram posts for the month.

Module Highlights:

  • Learn how to create gorgeous, branded quote slides in seconds, using a one of our favorite user-friendly apps.
  • Learn how to create an aesthetically pleasing Instagram home page by optimally arranging the planned planned posts for the month.
  • Learn how to draft and insert a compelling call to action for each of the coming month's post.
  • Learn how to create the right hashtags for each posts and when and where those hashtags should be placed.
  • Learn the importance of "geotagging" each post and which geotag you should use when.
  • Learn review procedures for each post since you will be the last eyes on this post before it is seen by the public.
  • Learn how to review the performance of the previous month's Instagram Stories. The goal for Instagram Stories is engagement with your followers because that engagement is what turns your followers into customers. You will learn how to measure which stories generated the most engagement and how to adjust the coming months "stories plan" accordingly.
Module 5

The Integrator's Daily Instagram Engagement

Learn where, when and how to effectively communicate with whom (hint: both your followers and potential followers) to exponentially increase your "know, like and trust" factor, which will strengthen your relationship with your current patients and help you attract new ones.

Module Highlights:

  • Learn how to find potential followers who mirror your ideal customer.
  • Learn the right words to use to comment on potential follower's posts to ensure they will decide to follow you.
  • Develop an engagement "best practice" strategy to interact with your current followers to turn them into raving fans and patients if they are not already.
Module 6

Instagram Stories Strategy and Posting Plan

Instagram stories are the best current social media tool that lets you communicate a story to your followers and people are loving it! Instagram reports 500 millions people use stories everyday and Embed social reports that 1/3 of the most view stories are produced by business. In this module you will learn how to effectively use this amazing tool to enroll Instagram users as patients.

Module Highlights:

  • Learn all of the mechanics, from the beginning, of Instagram stories so anyone can easily post an effective story everyday (even if they have never used the Stories feature).
  • Learn an easy, engaging, creative Instagram stories strategy that your followers will love and learn to eagerly anticipate. 
  • Learn how to effectively use the Instagram highlight feature to both brand your Instagram profile and solidify your message.
Bonus #1

30-minute on boarding session with Meredith or Boo. 

This is an invaluable one-on-one meeting via zoom to ask all of your questions on how to get started or how to overcome any barriers you see to completing your new Instagram course.  

Bonus #2

How to work with an Instagram Influencer

What is influencer marketing? It’s when a business collaborates with an influential person who has a substantial, and highly engaged, following on Instagram. It’s literally just that – an Instagram influencer! Use this bonus to understand why you might work with an Instagram influencer to attract more patients to your practice, how you can find the right Influencer to work with, and what you should include in her contract! This Bonus Even Includes a Contract template approved by our attorney (and will also need to be approved by yours, of course!).

 

The 30-Day Guarantee 

Instagram Strategy for Busy Doctors is the only course of its kind that has been tailored specifically for private medical practices to teach them a profitable Instagram strategy that they can implement in-house with resources they already have in place.

Our members-only Facebook group, twice weekly Q&As, and personal Instagram 9-post account audit were designed to provide the strategist and integrator the support they need to master our course content and implement an Instagram marketing campaign.

If you have implemented our teachings as instructed in the lessons and modules within our course, and you have not benefited from the course, after 30 days, we will issue a full refund of your investment. Simply email us at [email protected]

Here’s what you’re getting when you enroll today:

 

Instagram Strategy for Busy Doctors - $2,500 Value

  • Bonus 1 - $200 Value
  • Bonus 2 - $1,200 Value

Total Value: $4,900

When you enroll today, you’ll get access to everything for just:

6 Payments of

$197 USD

PAY MONTHLY

OR

One Payment of

$997 USD

PAY IN FULL + SAVE

Frequently Asked Questions

What people asked before signing up for Instagram Strategy for Busy Doctors

This course was designed just for you.  Designed so that you, the doctor, will  only have to spend 1-2 hours per month on your marketing.  Someone close to you will spend 4-5 hours per month and an office employee spends 45 minutes to one hour per day.

Luckily, NO.. because we are not techy either.  Our course is built for people like us who are not techy! We want you to spend your time tending your patients - not transitioning to an I.T. pro! With our course you don't have to learn Instagram.  We've done that for you.  Just follow our steps and you'll be fine.  We've got your back.

We could not believe how many doctors told us they're paying someone thousands of dollars each month to manage their Instagram... but they just aren't seeing a return.

Most Instagram "pros" know how to post, but they don't have a good strategy in place. Period.  And this is why it hasn't worked and this is why you waste money.  Once you enroll in our course, not only will you save a fortune but you'll also see results. 

We hear this one a lot, you are not alone.  It is the reason that we built this course... to make a simple and profitable marketing solution for busy doctors so they can do what they do best... tend to your patients!

In this course we are going to show you how you can make the ultimate shift from feeling annoyed and overwhelmed by Instagram, to mastering a profitable campaign that actually brings new patients.

YES! In a bonus we will only be able to offer to our first time buyers (that's you) we have included an Instagram Audit and Written Review Report (emailed to you) of 9 of your new Instagram posts made utilizing the teachings of Instagram Strategy for Busy Doctors.

YES! If you have implemented our teachings as instructed in the lessons and modules within our course, and you have not benefited from the course, after 30 days, we will issue a full refund of your investment.

Here’s what you’re getting when you enroll today:

Instagram Strategy for Busy Doctors - $2,500 Value

  • Bonus 1 - $200 Value
  • Bonus 2 - $1,200 Value

Total Value: $4,900

When you add it all up, that’s a value of $2,900

But when you enroll today, you’ll get access to everything for just:

Pay Monthly

6 Payments of

$197 USD

ENROLL + PAY MONTHLY

OR

Pay Upfront

 

$997

PAY IN FULL + SAVE

Instagram Strategy for Busy Doctors is PERFECT for you if…

  1. You have never used Instagram before but know it is a very important tool for marketing your medical practice.
  2. You are currently posting about the services your medical practice could provide to new patients, but you are frustrated by all of the nuances of social media and the conflicting "expert" advice.
  3. You have hired an outside marketing firm to manage an Instagram marketing campaign for your practice but you are not seeing any tangible results.
  4. You are excited to show up on the most current social media channel but afraid you do not have enough time to spend on Instagram to make your marketing campaign successful.
  5. You are aware that there are apps and pro-tips that will make managing Instagram much easier and you are eager to learn the best tools for you.
  6. You no longer want to HOPE that Instagram will work for you and you are ready to put a strategy in place for success.

If you said “yes” to at least one of the above, we can’t wait to meet you inside...

Instagram Strategy for Busy Doctors

Here’s what you’re getting when you enroll today:

Instagram Strategy for Busy Doctors - $2,500 Value

  • Bonus 1 - $200 Value
  • Bonus 2 - $1,200 Value

Total Value: $4,900

When you enroll today, you’ll get access to everything for just:

Pay Monthly

6 Payments of

$197

ENROLL + PAY MONTHLY

OR

Pay Up Front

One Payment of

$997 USD

PAY IN FULL + SAVE
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